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Facebook’s Mobile Strategy


Mobile has become Facebook’s most important focus; essentially it is the platform that the company will use to sign up the site’s next billion users. It’s no secret that mobile users are important to the company. In June more than two-thirds of the 699 million daily active users logged onto the site from a mobile device.  41% of the company’s total ad revenue (more than $655 million dollars) in Q2 came from mobile ads.

With the growing numbers in mobile monthly active users world wide( shown in the graph) it is necessary for the company to focus on mobile development. Which Facebook has taken stabs at throughout the year unveiling a number of core features on mobile first: News Feed’s major redesign, Chat heads, and Facebook Home. Last week it was announced that Facebook videos will autoplay on mobile devices, which leads people to think that mobile video ads are coming soon and the percentage of Facebook’s mobile ad revenue will increase significantly.

Facebook next phase in the mobile march will be to build a creative mobile app to accommodate the site’s next billion users. They are revamping their mobile approach from last summer by refocusing  their thinking being  a mobile-first company.  Mobile engineers and developers are said to build updates and features with the mobile experience in mind.  According Zuckerberg, Facebook hopes to revitalize their biggest flop Facebook Home, by bringing in other social content  such as Instagram alerts to the users’ home screens, in the near future.

An important thing that Facebook is doing to ensure they have the next set of a billion users is putting significant time and research into future mobile offerings for the company, this includes doing research in app use and mobile purchases in other regions of the world such as the Philippines and Africa. The company’s ultimate goals and hopes are of getting a better understanding of what types of devices people are using to access Facebook and how people think or utilize Facebook on their mobile device world wide.

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