Fitness apps continue to gain traction in a somewhat crowded market. Driven Apps has teamed up with NFL superstar Adrian Petersen for a new fitness and sports training app for aspiring athletes. This is the third time Driven Apps has partnered with a professional athlete to release a new product. Dwayne Wade & Ernie Els are those respected athletes who have endorsed products developed by Driven Apps. In the highly competitive mobile industry, companies are continuing to use high profile athletes and celebrities to endorse their technologies in hopes of reaching mass audiences. Justin Beiber, Leonardo Dicaprio, along with others all have been associated with startups and other emerging technology companies to promote products.