One of the features of the new iPhone 5S that was overlooked by many consumers was the new M7 coprocessor. The M7 chip “continually monitors motion data using the accelerometer, gyroscope and compass, and also takes users’ ID measurements and optimizes them based on contextual awareness.” This opens the doors for developers to develop new fitness apps or improve and refurbish existing fitness apps that would take advantage of the new technology. We have already started to see Nike taking advantage of this opportunity when Apple announced that Nike will use the new chip to create an application called Nike+ Move which will allow the user to track and monitor their activity without having to wear the Nike+ FuelBand. This is a convenience for those who do not like wearing their FuelBand, but this is also important for users who may have been on the fence about buying a Nike FuelBand or another similar fitness device. This technology has the potential to be disruptive and change the face of fitness applications and mobile health as a whole. Putting the ability to keep track of your fitness or activity by just downloading an app is simpler and more cost efficient for consumers. The M7 chip adds to the field of mobile technology because of the potential it has. If the M7 chip is successful, then we could see this technology appearing in future products, such as an iWatch or similar device. The addition of the M7 chip changes the economic state of mobile technology because of the potential that it affords the mobile health and fitness app industries. While ideas may be limited to fitness apps right now, with time mobile developers will undoubtedly find different and unique ways to utilize the M7 chip, which generates profits for both those developers and Apple.