Android disruptive technology mobile development mobile news

HTC and Beats by Dre End Partnership, Beats Buys Back its $265 Million in Shares

This marks the end of a two year partnership between the two companies. When HTC first invested in Beats, it was a surprising move, but one that looked like it could have had a lot of upside if done well. Unfortunately for the two, it never really flourished like they hoped and all the consumers got out of it was the Beats software that would come installed on HTC devices. With HTC struggling to push units compared to Samsung, Beats probably wanted to make sure they were separated from that. HTC did say that they would ”continue to partner [with Beats] as future opportunities arise.” Read more here.

Leave a Reply