mobile news

iOS gains on Android on Millennial Media’s ad platform

Mobile advertising and data platform Millennial Media has today released its Q2 2013 Mobile Mix Report, analyzing usage patterns and growth across major tablets and smartphone devices. Results indicated that since Q2 in 2012, Android grew 5% in total ad impressions across Millennial’s platform while iOS grew 8%. Android still leads the platform in total ad impressions at 51% with iOS close behind at 42%.

One reply on “iOS gains on Android on Millennial Media’s ad platform”

Why is this important? What are the societal, developmental, and/or economic consequences of this news? Why should people care?

What does this have to do with our class?
What do the numbers mean for developers?

Leave a Reply