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Latin America mobile ad industry needs more innovation and education

According to a survey released by The Festival of Media LatAm and Telefonica. The survey is comprised of the views of industry representatives from the region: advertisers, media agencies, media owners, and others.

There is a mixed picture around innovation in the market with 40% agreeing that there are many industry players innovating in the LatAm mobile ad market, and 36% disagreeing.Overall, 63% confirm that mobile is important to their and their clients’ marketing strategies – in fact 35% say it’s ‘very important’. And 79% think mobile is as effective as other types of advertising, with 52% believing it delivers strong results.

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