The demand for tablets has increased dramatically in the US. Right now iPads are leading the market with tablets in America. For Microsoft to play ‘catch-up’ on the tablet game with their Surface RT or Pro, they have made a deal with Redmond, where if customers turn in an Apple iPad 2 or newer then they can get 200 or more dollars towards microsoft. The motive behind this business strategy is to take customers away from apple and to get more customers using Microsoft’s tablet and new computer. This makes getting a brand new microsoft tablet around 100 bucks, which is not a bad deal if someone is thinking about upgrading from their iPad to something new.