mobile news

mBlox survey finds mobile users receptive to SMS and push marketing

mBlox released the findings of a July 2013 survey of over 1,500 mobile users, discovering that users now welcome location-based engagement with companies on their mobile devices.

The survey found that over 80 percent of respondents are comfortable sharing their location data with brands in order to receive SMS messages or push notifications about those brands on their devices. At the same time however, many said they would only do so to receive information from well-known or their favorite brands, and only to receive information that they personally opted-in to receive.

The survey found 47 percent of users would share location data with companies in order to receive offers and coupons from that brand, while 36 percent would do so to solve a customer service issue.


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