A new report released today confirms earlier findings indicating a mobile app’s ranking in the iTunes App Store is now taking into account ratings and other metrics in order to help determine its place on the charts. According to Appurify, the Google Ventures-backed startup behind an app debugging, testing and performance optimization platform, not only are app ratings now influencing rankings, but even a half star bump in ratings alone can significantly increase rating and review activity. And this, in turn, can help well-built apps climb further up the charts.
The report details other aspects to this change as well, including how many stars matter, and the value of mobile app updates, among other things.
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