Phoneblok is an interesting idea that aims to extend the life cycle of modern phones. The phone components come in the form of “bloks” that fit onto the board of the back of the phone. They are interchangeable and it makes the phone feel more custom for each user. The benefit of having a product like this on the market would be that everyone could get the phone that they want. The drawback to this is that major companies may not jump onto this idea, so finding your favorite brands for each “blok” could be tough until it gains popularity.