There has been a lot of hype around Apple’s new iPhone 5S and the “cheaper” iPhone 5c that will be revealed on Sept. 10th. However, while many tech specs have leaked, there has been no confirmation of the price Apple will be putting on their new devices. It looks like Apple is realizing that there is a strong market for cheaper smartphones as their iPhone 4 is popular in emerging markets. They also face competition from Android’s very cheap smartphones. It is said that the price of the new iPhone 5C could run between $300-$450, which is still not much less than they are charging for the iPhone 4. Apple faces a compromise between the US market and the Chinese market based on what price they decide on for their latest phone.