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The “Space Gray” iPhone 5S will make you look like a lesbian according to everybody…

http://arstechnica.com/apple/2013/09/im-not-leaving-without-a-gold-one-tales-from-the-iphone-5s-line/

Lee Hutchinson, one of my favorite Senior Editors at Ars Technica, writes about his experience acquiring an iPhone 5s. He talks about the atmosphere that he is in as well as the people in line. He recounts the story of the woman behind him, who clearly had some huge sense of entitlement about getting a gold iPhone 5s. He raises some very interesting points..

While it is not of any cost difference, it is still flashy. The gold is offered as a standard option, however on release day, Apple imposes artificial scarcity on a product to add to its supposed ‘value’. From a tech perspective, it is just an Apple iThing like any other. But to her, it was the difference between whether or not people thought she looked like a lesbian, which is a huge concern for her. So much so, that Hutchinson structures the article like the steps to dealing with imminent death. This is clearly a psychological ploy executed with great subtlety, the monicker of a truly great marketing strategy. And just like that, Apple has taken itself from the realm of building technology for the sake of itself, and crossed the line into status symbol territory…

 

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