Here is an interesting little gadget. Weird, but interesting. Basically, it is the body of a camera, compacted into just the lens, which is then attached and tethered to your smart phone. Your phone can have a 435 bajillion megapixel camera, but the lens is still tiny. Sony has just released a line of cameras to pair with your mobile device, either iOS or Android. They would allow for more professionally captured images, using your device as processing and storage.
What I find somewhat hilarious about this is what is the target audience? Serious Hobbyist Photographers? At somewhere between 250$ and 500$ a pop for this lense, would it not make more sense to just buy a real camera?