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You thought you were ad-free

In the Nielsen Smartphone Insights Report discussed in class, we learned that Americans claimed their TV watching experience hasn’t changed since owning a mobile device. However, This article zeros in on another Nielsen statistic: “the average person spent 8 hours and 20 minutes per month streaming video in the first quarter of this year, nearly three hours than a year earlier.”

It will be interesting to see how this plays out.

The Next Big Ad War: Netflix vs. Hulu. vs. Amazon

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