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145M app installs later, Facebook intros new mobile ads to combat app abandonment

Facebook’s mobile  app ads have been tremendously successful, with 8,400 advertisers driving a massive  145 million app installs so far in 2013 alone. Now the company is adding a new  ad type: mobile app ads that help developers build app engagement and  conversion.
Read more at http://venturebeat.com/2013/10/01/facebook-intros-new-mobile-ads-to-combat-app-exhaustion/#we3CW5gVMkEe7oIW.99

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