Dueling reports Monday on how much better the high-end model is doing than the low. When the iPhone 5S and 5C went on sale last month, there was every reason to suspect that the most advanced would draw more early adopters, and indeed, by one launch-day line count, the iPhone 5S buyers outnumbered 5C buyers by 20 to 1. Now there are dueling reports on how much better the iPhone 5S is doing than the 5C.
- According to Consumer Intelligence Research Partners, the 5S is outselling the 5C by roughly 2 to 1 in the U.S.
- According to Mixpanel, which measures page views from around the world, not just the U.S., the ratio is more like 3 to 1.
They expect that the 5c will account for a higher percent of total U.S. iPhone sales in the coming months, but the design changes may alter that dynamic. The iPhone 5c may appeal to different buyers than the legacy 4S did last year, or the new 5s will this year.