The Search Agency has just published a report on the state of paid search report. It found that 33 percent of clicks on Google ads are now from smartphones or tablets. Google has greatly increased their mobile usage overall but their biggest growth comes from its product listing ads. They have found a way to mingle mobile and desktop advertising in a single, blended format.
This is just further proof that our society is moving to a more mobile age. With better enhanced mobile functions, come more users and possibly more money. Users want it, but it has to be in a user-friendly unobtrusive way.