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Apple Hires Burberry CEO Angela Ahrendts to oversee its stores – NBC News.com

Apple taps Burberry CEO Angela Ahrendts to oversee its stores – NBC News.com.

 

Apple hired Burberry CEO, Angela Ahrendts, who previously used technology as a means to improve her Burberry brand. Ahrendts will become a senior vice president at Apple next year around spring and will take charge of Apple’s retail and online stores. Ahrendts was the highest paid CEO in the U.K. last year and has been known for her expansion of the luxury fashion brand in Asia. Apple hopes to improve its fortunes in China, as Ahrendt did in the past with her Burberry brand.

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