With Apples’ recent $35 million purchase of Cue, a personal assistant app, they hope to advance if not ramp up the competition and tackle their competitior Google Now. Cue’s is a social search engine that constructs a dynamic calender as it goes through your emails and contacts. This service has the punch to ultimately boost Siri’s capabilities in giving iPhone users a more personalized insight on their daily activities and events.
Though Cue has the potential ability to give Apple users a personalized daily outlook system, this could lead to problems with user trust, specially when connecting any other application that tracks your movement and activity, such as Facebook. Majority of Facebook users, and other social media users are already weary when it comes to applications tracking their every move, if they do not opt to do give that information themselves.