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As if there were not enough Advertisements in our life, Facebook keeps them coming.

 

With Facebook reaching 145 Million app ad downloads in 2013 alone they have decided to try and improve the already successful idea. A more dynamic advertisement system for the Facebook mobile app could provide a lot of help in connecting users with a more interactive experience. A goal of this new system is to keep people from only opening an app once, and they will be able to do this by tailoring the app to a users unique situation. In the article they have a great example using Clash of Clans which makes it much easier to understand. This new system could potentially market in a new way of advertising on mobile devices and will most certainly earn Facebook even more money than they already have.

 

145M app installs later, Facebook intros new mobile ads to combat app abandonment

 

Christopher Beatty

October 11 2013

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