With Facebook reaching 145 Million app ad downloads in 2013 alone they have decided to try and improve the already successful idea. A more dynamic advertisement system for the Facebook mobile app could provide a lot of help in connecting users with a more interactive experience. A goal of this new system is to keep people from only opening an app once, and they will be able to do this by tailoring the app to a users unique situation. In the article they have a great example using Clash of Clans which makes it much easier to understand. This new system could potentially market in a new way of advertising on mobile devices and will most certainly earn Facebook even more money than they already have.
October 11 2013