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As the underlying tech becomes a commodity, design emerges as the answer

The technology industry is undergoing a creative transformation. A large amount of value is shifting from the development of underlying technologies — the infrastructure, the platforms, the chips, the radios, the hardware — to the design of how technology interacts with the user. This tectonic creative shift will determine many of tomorrow’s tech winners and losers…

Read On at http://gigaom.com/2013/10/17/as-the-underlying-tech-becomes-a-commodity-design-emerges-as-the-answer/

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