Blend is a mobile app for college students that gives them free stuff for sharing their photos. A new theme is set each day and students then share photos related to that theme. Friends can like the photo and earn “snaps.” These snaps are then used to redeem gifts from popular college brands.
Personally, it is a combination of Instagram and Snapchat. There are some pretty neat brands, however, and the audience is specifically for college students. This makes it a little more private than Facebook or Twitter.
Blend is currently active on 30 campuses around the country and has raised $1.325 million in seed funding to continue its national expansion.