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Brand survey shows simplicity is the secret to Samsung’s success

In Siegel & Gale’s Simplicity Index, Samsung has not only leapfrogged Apple, but now ranks above every other smartphone manufacturer on the planet, including the high-ranking Nokia and LG. Comparing these results with last year’s, Apple ranked 7th while Samsung did not appear in the top 10. Now Samsung has taken the 8th spot, while Apple has sunk to 19th.

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