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Chipotle Scarecrow is the future of advergaming on mobile

As part of a recent ad campaign, restaurant chain Chipotle released an animated video designed to tout the freshness and healthiness of their ingredients. The video became a breakout hit. The main character from the video was a scarecrow, who was featured in a video game also released by Chipotle concurrently with the video. This article explores how the success of this mobile video game could lead other companies to attempt the practice known as “advergaming,” opening a new opportunity for mobile developers to seek out clients.

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