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Digital Loyalty Platform Pirq Launches Nationwide, Gives Up On Daily Deals

Seattle-based Pirq, a digital loyalty and deals platform provider, is now moving away from the deal space entirely, the company says. In addition to deals, the startup had earlier been testing a digital loyalty program which includes smartphone apps that allow consumers to earn rewards at nearby businesses, and going forward, this will become Pirq’s sole focus. The loyalty platform was previously only available in the Seattle area and San Francisco, but as of this week, it’s opening up nationwide and is dropping to a more affordable price point of $14.95 per month.

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