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Facebook sees mobile riches in richer app ads

Facebook will look to capitalize on its new-found strength in mobile advertising by adding a sophisticated twist to an ad unit that has not only proved remarkably popularly with developers, but has also helped the company win over skeptics on Wall Street. The units will now enable app makers to separately target their existing users in Facebook’s mobile News Feed. The goal is to help app makers develop a long-term relationship with users so they can nudge audiences through Facebook when they have something important to share.

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