A new project at Google called Ara could mean a whole new world for the mobile phone market. Essentially you build your own phone based off a set of parts that would cater to the kind of phone you wanted. This idea has been floating around the internet for a couple years now so it comes as no surprise that it is actually in the works with a major company such as Google. This kind of product would add a whole new dimension in the world of cellphones. Instead of buying a whole new phone every time the next best thing comes out people will be able to upgrade parts of their phones and downplay things they do not want. This project is still very new and is in no way a guaranteed success, but if the execution is as well done as the theory it certainly has a lot of potential to shake up the world of mobile technology.