Foursquare has expanded its platform for small businesses and their advertising. Small business now will not have to go through the sales team to get their advertisements into the app. Foursquare has also created a way for businesses to know that their advertisements are working. If a customer goes to a business because of the advertisements then foursquare is now apart of the reason that business is bringing in income. The business will only pay when a person clicks on the advertisements or a customer checks into the restaurant. This new change will not effect existing users, except for advertisements to businesses that they may want to go to.