Categories
mobile news

Google is winning online ad war by going mobile

This article from USA Today discusses the growing importance of mobile advertising to Google’s revenues. Though Google’s cost-per-click has been steadily declining due to the fact that mobile advertising costs less and has been making up a bigger portion of clicks, the company’s ad revenues have been increasing a great deal. This is due to the fact that the number of ads sold and clicks for mobile have been growing more rapidly than cost-per-click has been decreasing.

Google is winning online ad war by going mobile.

Leave a Reply