NASA engineer Mark Rober founded a company called Digital Dudz. The purpose was to incorporate smartphones into Halloween costumes as well as regular outfits. Customers download the free app, place the phone in a special pocket of a shirt, and it gives part of the shirt an awesome effect. Currently there are 6 shirts available ranging from a moving eyeball to kitty eyes. The shirt itself is $30 while the app remains free. This could be a good idea especially for the college student market as full costumes usually cost more; and with this shirt there’s less risk of losing one’s phone during a party.