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LG starts producing curved displays to cure dull phone design

LG is to begin mass production of what it calls “the world’s first flexible OLED panel for smartphones.” The Korean manufacturer announced the move amid rumors that it’s set to release a curved smartphone next month. The flexible panel is similar to a regular OLED display, but is built on plastic substrates instead of glass, allowing LG to set it in a concave curve.

The display announced today is just the first step towards more interesting smartphone designs. Samsung already confirmed it will “introduce a curved display smartphone in October,” and the pair has found yet another battleground to fight on. What we’re seeing today is a big step toward a break from the rectangular norm of smartphone design, paving the way for more outlandish shapes and sizes for future devices.

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