This article describes the continued problems that Microsoft is facing in its attempts to lure over more mobile app developers by pairing up its Windows Phone OS onto Nokia handsets.
The mobile app developers interviewed in the article avoid developing applications for Microsoft Windows Phone software as they say that there aren’t enough users of Windows Phone devices to make it worth the time & money for developing a Windows Phone compatible mobile app.
An example of the lack of mobile app sales on the Windows Phone software is given in the article. The example is with the mobile app game developer Chaotic Moon. They experienced a higher sales rate with more iOS users purchasing upgrades to the company’s mobile games in 1 hour compared to the number of sales that were made with their mobile games on Windows Phone devices in 1 year.
According to the Bloomberg article, Microsoft only has 3.7% of the world smartphone market, compared to 79% for Android and 13% for Apple.
The article also stated that Microsoft currently has more than 175,000 applications for Windows Phone, compared with more than 900,000 for Apple iOS and more than 1 million for Google Android.
Microsoft said it was aware of these economic/developmental problems and that it plans to pay for the developing & marketing of apps on the Windows Phone to lower the developmental costs for app developers. Microsoft also said that it plans to develop a better marketing strategy for its phones with Nokia.
One mobile apps analyst interviewed in the article said that Microsoft could have more success in pitching its phones to businesses as many businesses use Microsoft technologies for their enterprise networks and workplace tasks.
Overall, this article shows how Microsoft’s acquisition of Nokia does not appear to be helping in increasing sales or usage of its Windows Phones. This article shows how Microsoft is still so far behind its competitors in the smartphone market that it might only be able to develop its Windows Phones are a niche product for businesses instead of a mass-use phone for many non-businesses customers.
The changes Microsoft is attempting to implement with its Windows Phones appear to be “too little, too late” in comparison to its smartphone competitors.