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Mobile advertising predicted to grow 300% by 2018

Juniper Research’s new report is predicting that mobile advertising will grow from the $13 billion/year that it is today and grow to just under $40 billion. In-app advertising is also reported as the fastest-growing method of mobile ad delivery, while India is the fastest growing region and is predicted to grow 400 percent by 2018 (also, the most receptive to mobile advertisements according to Nielsen’s Mobile Consumer report).

Here’s an article about the report on VentureBeat: http://venturebeat.com/2013/10/22/mobile-advertising-to-grow-300-hit-40-billion-by-2018/

Here’s the report by Juniper: http://www.juniperresearch.com/reports/mobile_advertising

 

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