According to Flurry research, U.S. consumers are spending 17% more time with their mobile phone than their TV. Also, TV viewership has been decreasing for those 18-24 for the past six consecutive quarters. Gaming is slowly becoming the future of entertainment. For example, Breaking Bad became a huge cultural phenomenon whose finale was watched by over ten million people; Yet, the Candy Crush Saga is played by almost 40 million people a month. This shows that mobile games, especially free-to-play games, are in a rapidly growing and expanding market. Quality games expand a brand’s value but may also bring in new revenue streams. Consumers are frequently deciding to play rather then watch tv. The understanding that mobile games and similar applications are slowly becoming the predominant form of entertainment is crucial to ensure not being left in the wayside.