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Mobile Location Data Boosts Marketing

This article from Business Insider contains a useful diagram that shows the various processes by which location data is collected via mobile devices. In addition to GPS data, location data comes from wifi signals, cell towers, IP addresses, and is sometimes user-reported. The article, which links to a longer report, offers information on how this location data is being used for location based marketing, features to increase engagement with apps, and more.

Mobile Location Data Boosts Marketing – Business Insider.

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