First Data, the largest credit card payment process company in the nation, recently purchased the mobile payment start-up Perka. Perka has a loyalty system, akin to the “Buy 10, get 1 free” deals available at brick and mortar stores. Perka was a relatively small company before the acquisition; however it had scaled to all 50 states on its small budget. First Data plans to allow Perka relative autonomy but will need them to compete with the likes of Paypal and Square.
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