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Qualcomm exec calls Apple’s 64-bit iPhone 5s processor a ‘gimmick’

In an interview, Chandrasekher, Qualcomm’s CMO, said that he believes the announcement was nothing more than a “marketing gimmick. There’s zero benefit a consumer gets from that.” Chandrasekher also said that the 64-bit processor is only necessary when running a device with greater than 4GB of RAM, whereas the iPhone 5s only contains 1GB of RAM. Others have argued that despite the early implementation of the 64-bit chip, Apple has cleared the way for developers to begins production of 64-bit apps on future devices by striking first.

via: http://bgr.com/2013/10/02/iphone-5s-64-bit-processor-gimmick/

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