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Samsung Trumps Apple In Simplicity

In Siegel & Gale’s Simplicity Index 2013, Samsung has not only topped Apple in simplicity but every other smartphone manufacturer on the planet. The Simplicity Index is a wide ranged consumer survey that measures the ease that users have with different companies based on the simplicity or complexity of  their “products, services, interactions and communications in relation to industry peers.” Last year Samsung wasn’t even ranked in the top 10 while Apple was 7th; now, Apple has fallen to 19th while Samsung sits at a proud 8th place. Apple is supposed to be the epitome of “simplicity,” so this is shocking news but people have said that Apple has slowly been losing it’s touch ever since found and CEO, Steve Jobs, has passed away.

via: http://bgr.com/2013/10/24/samsung-global-brand-simplicity-index-2013/

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