Simple is a banking company based in Portland, Oregon that released their small banking app just a year ago. They have plans to release an instant money transfer feature to the app that allows users to identify other users around them that also use the app, and instantly transfer money via Bluetooth. Simple thinks that they have an advantage over other larger banks because they are newer and can add features as they go. They currently have over 55,000 customers and they are partnered with Visa. They can send out debit cards and they have a feature in the app that lets each user deactivate a debit card straight from their phone.