Snapchat is known for doing a few simple things and doing them very well. Snapchat has created a new feature called Snapchat Stories. Stories allows the user to string together a series of snapped pictures and clips. These user creations last for 24 hours and are viewable by all of the user’s friends(if they allow them to view). The feature is seen as a way for businesses to reach users and for Snapchat to make money. Businesses will create their own content and push it to users. Whether this departure from the simplicity that we have come to know from Snapchat will actually succeed is to be determined. The Stories feature will be available for iOS and Android users.