This tiny carrier that once seemed content to just barely scrape by is now a leader forcing enormous rivals to follow or risk losing waves of subscribers to the scrappy wireless service provider. Following T-Mobile’s last Uncarrier moves, AT&T and Verizon each unveiled their own copycat programs almost immediately.
“The cost of staying connected across borders is completely crazy,” T-Mobile CEO John Legere said of his company’s move to provide free unlimited data roaming around the world. “Today’s phones are designed to work around the world, but we’re forced to pay insanely inflated international connectivity fees to actually use them. You can’t leave the country without coming home to bill shock. So we’re making the world your network – at no extra cost.”