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Target reportedly taking on Straight Talk with its own prepaid wireless service

Target is preparing to launch its own prepaid wireless service called Brightspot, a direct competitor to Walmart’s Straight Talk and other affordable MVNOs. Customers will be able to sign up for Brightspot (and refill their chosen plan) both online and in Target’s stores starting October 6th. While there are no contracts involved, the company will reward customers with a $25 gift card for every six months of service they complete.

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