Earlier in the month Instagram announced that it would be officially introducing ads into it’s previously ad-free mobile app. It was a matter of time before this would happen, considering the popularity of the mobile application and its potential to earn revenue. This article shows a preview of what ads will look like on Instagram. There have been many concerns about how these ads will affect the user experience in the app. The company states “We want ads to be creative and engaging, so we’re starting with just a handful of brands that are already great members of the Instagram community.” The sample image in the article shows a “sponsored” stamp up in the corner where the timestamp would usually be. Instagram seems to be concerned with the issue that the public typically despises ads, so hopefully they tread carefully in this area of business.