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App that turns food porn into discounts

The arrival of camera phones signaled that we should start taking pictures of everything, and that they all deserved to be shared. Case in point: food porn. We love taking countless pictures of our meals, and we love ‘liking’ them on our feeds. What if there’s something we can do to turn food photography into a profitable endeavor? Enter Photopon, a new iOS app that aims to turn your food snapshots into location-based coupons.

Turning social activities into currency is no longer considered a brand-new concept – the number of services that aim to monetize your social content are certainly on the rise. Still, Photopon is on-target by pinpointing this very shareable niche, one that often comes with a price tag we’d like to get rid of. That sushi dinner was gorgeous, but it was also expensive. What if, for your Instagram of it, that price was cut?

Brad McEvilly – Co-Founder, CEO, and sole developer of the coupon app – says Photopon is actually a more developed version of a business idea he had two years ago. Originally meant to be a service that allowed businesses to set up photo templates for customers to filter their pictures with – instead of posing with an M&M mascot on a visit to the M&M building in Manhattan, you can simplify the process by selecting a pre-made photo overlay that has the mascot already in it – the updated version of Photopon is a lot more practical, honing in on something more people are spending money on and photographing every day.

Read more: http://www.digitaltrends.com/social-media/photopon-hands-on/#ixzz2jPuD5BkB

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