This article talks about the funding received by AppBoy- a service designed to keep users involved with any particular app. Appboy received 7.6 million to expand it’s services. In this class we talk about how important it is to keep users involved with your app with an enticing OOBE. It seems as though Appboy intends to mitigate the effect of the OOBE. With different tactics designed to keep users, app developers will be able to experiment more with their OOBE.