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Apple is once again rated the world’s most valuable brand

Forbes once again rates Apple as the world’s most valuable brand above Microsoft, Coca-Cola, IBM and Google. Forbes lists Apple’s brand value at $104.3 billion, nearly double that of second-place Microsoft. Interestingly, the list notes that Apple’s advertising budget is significantly smaller than the three brands directly behind it. Samsung, which “had the strongest one-year gain of any brand in the top 100″ and is up by 53% from 2012.

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