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Top Selling Gaming App Candy Crush Saga reaches 500 million installations on mobiles and Facebook

Candy Crush Saga is now the top grossing app worldwide on both Apple’s App Store and Android’s Google Play store according to analytics firm Distimo.

Candy Crush Saga launched for mobile devices in November 2012 and it has just now reached 500 million installations on mobile phones & Facebook.

This statistic does not clarify the current number of active users of Candy Crush Saga or what profit figures the developers of Candy Crush Saga have received from the mobile gaming app.

The most regularly-quoted figure comes from US company Think Gaming, which claims the free-to-play game is generating more than $875,000 a day from in-app purchases on iOS in the US alone, based on 5.4 million daily active users (DAUs) there. But this is just an estimate, as was the recent claim by Michael Acton Smith, CEO of games firm Mind Candy, that Candy Crush Saga had “made about $180m in the last six months”.

The most regularly-quoted figure comes from US company Think Gaming, which claims the free-to-play game is generating more than $875,000 a day from in-app purchases on iOS in the US alone, based on 5.4 million daily active users (DAUs) there. But this is just an estimate, as was the recent claim by Michael Acton Smith, CEO of games firm Mind Candy, that Candy Crush Saga had “made about $180m in the last six months”.

While Candy Crush Saga is believed to be the highest grossing mobile game app, Angry Birds is the mobile gaming app believed to have been downloaded more often than Candy Crush Saga.

Candy Crush Saga provides an example of how in certain cases a particular mobile app can become well-known and downloaded by many users. Profit streams can then be provided by the developers offering in-app content to the app’s users as well as premium paid-only versions of their mobile applications.

http://www.theguardian.com/technology/2013/nov/15/candy-crush-saga-reaches-500m-installs-mobile-facebook

By Matthew Salava

A senior Information Technology student at FSU. I will be graduating in Spring 2014.

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