This September, ESPN saw more unique visitors navigate to their mobile properties than on ESPN.com. This is the first time this has happened and is another example of the shift to reliance on mobile devices for information. “According to comScore’s Multi-Platform data, ESPN saw 47.4 million people using its mobile products — just a tad more than the 46.1 million accessing ESPN.com.” This is an example of how mobile technology is disruptive to previous generations of technology, like ESPN’s desktop website. This does not represent a development in mobile technology, but the continued success of mobile technology as an industry. Finally, it does not change the economic state of mobile technology because there is no opportunity for 3rd party developers to profit of off this information since ESPN has built their following and viewership through years of branding and market placement.