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Games Represent 36% of App Downloads, 71% of Revenue

Mobile commerce company MEF and mobile apps analytics firm Distimo have today released a joint report on worldwide app store trends, finding that while games may only represent 36 percent of all app downloads, they account for more than 71 percent of total revenue on iOS and 89 percent on Google Play.

The report found that the Apple App Store accounts for 65 percent of total revenues globally, regardless of app category, while Google Play has gained significant ground in the last six months, now sitting at 35 percent.

Only seven percent of the game revenue in the App Store and four percent in the Google Play store is generated by pay-once-and-done apps. Another seven percent and two percent of the game revenue in the App Store and Google Play store, respectively, is earned in apps that have both a paid download and available in-app purchases.

 

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