Gogo is unveiling a new feature for its in air wifi service. Now allowing passengers to send/receive texts and make calls in the air. Although no pricing strategy has been revealed this service will definitely enhance customer experience in the air. The convenience and usability of this new ensures its profitability. The feature however will not be available under 10000 ft despite recent deregulation on electronics by the FAA. It is interesting to see how this new development will impact development of other Gogo project like their recently announced ground-to-orbit service.